Recently, traditional restaurants and long-established businesses have been disappearing from the area around Busan Station, and pork soup restaurants have been popping up one after another, attracting attention.
In the past year, more than six dwaejigukbap restaurants have been concentrated in just one alley near Busan Station, so much so that nearby merchants and office workers call the alley 'Dwaejigukbap Road'. It will be interesting to see if the pork soup commercial district, which has sprung up spontaneously by targeting foreigners who enjoy pork soup when visiting or leaving Busan, will become a new attraction.
In particular, at the intersection behind McDonald's, located between Busan Station and Choryang Station, there are six soup restaurants in just one alley. The so-called 'Pork Soup Road' has been created.
Near Bonjon Pork Dwaejigukbap, which is popular among tourists as a 'waiting restaurant,' three new soup restaurants have recently put up new signs in the past year.
According to the restaurant industry, the recent rise in popularity of pork soup has led to an increase in the number of related businesses. The start of the 'pork soup craze' was largely due to the pork soup restaurants lined up near and opposite Busan Station, which piqued the curiosity of tourists.
In recent years, thanks to the influence of social media and restaurants, pork soup has solidified its position as Busan's representative local food and has become popular not only among tourists but also among Busan residents. Pork soup restaurants in Busan have become so popular that there is even an 'open run' phenomenon where people line up even before the restaurant opens.
This trend has led to an increase in the number of self-employed people starting pork soup specialty restaurants, and the phenomenon of 'flagging' in certain areas where customers flock to.
The response from merchants is positive. “Busan Station is a place that is visited by many out-of-towners, so I think that more pork soup restaurants representing Busan will help attract tourists,” said the owner of a soup restaurant. ”There is a perception that there is a recession, but there is an expectation that once a commercial district is formed, it will not collapse easily, so efforts to survive by sticking together seem to be working.” The effort to do so also seems to be working.”
However, there are also complaints that pork soup specialty restaurants are rapidly increasing, pushing out various restaurants near Busan Station. The concern is that certain foods may monopolize the commercial area, causing the diversity of the local commercial area to disappear. In fact, recent pork soup restaurants have taken the place of traditional restaurants that have been operating for years, such as Japanese sushi restaurants, wheat noodles, and seolleongtang restaurants.
The commercial area around Busan Station is the gateway to Busan, so it has been home to a variety of businesses in the past. It is also close to Busan Port, so sashimi restaurants and taverns frequented by sailors and merchants were thriving. There are also many restaurants open 24 hours a day, from large restaurants for long-distance travelers to small bunshiks for locals, so various food cultures once coexisted.
The commercial area around Busan Station was densely populated with various industries as it served as the gateway to Busan. It was also close to Busan Port, so sushi restaurants and taverns frequented by sailors and merchants were popular. There were many restaurants that were open 24 hours a day, from large restaurants for long-distance travelers to small restaurants for local residents, and various food cultures coexisted.
“I think the diversity of traditional restaurants has decreased because there are too many pork soup restaurants and competition has become fierce,” said Ahn Mo, who has been working at an office near Busan Station for 10 years. ”It's also less fun to choose which restaurant to go to for lunch.”
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